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Create “Before & After” Images Plus Calculate Pavers Needed For Your Job With Interactive CAMBRIDGE DESIGNSCAPE VISUALIZER™
How To Get Your Free Cambridge Software CD — a $300.00 bonus value!
Keeping In Touch
PERMEABLE PAVEMENT SEMINAR
Cambridge Distributor Joins Forces With Two Contractors For A Display That Won First Prize
Check Out These Newly Built Cambridge MaytRx™ Engineered Walls!

CREATE “BEFORE & AFTER” IMAGES PLUS CALCULATE PAVERS NEEDED FOR YOUR JOB WITH INTERACTIVE CAMBRIDGE DESIGNSCAPE VISUALIZER™

Introducing Cambridge DesignScape Visualizer™ Interactive “Before & After” Imaging and Project Calculation Software

A $300.00 Value… Yours FREE!
From digital photos taken of an existing pavement, you can create images like this showing hundreds of actual designs created with Cambridge Pavingstones in any shape and color.

Now pavingstone contractors and Cambridge Distributors can “show and sell”. Let’s face it, nothing tells your story better than a picture. Our new software program combines a new and enhanced version of our popular Project Planner Calculation software with our newly developed and field-tested, imaging software. It’s a sales tool that packs a double-whammy! With Cambridge DesignScape Visualizer™, contractors can generate 3-dimensional digital images illustrating their designs with any Cambridge shape and color — in proper perspective.

Here’s How:

Use actual photos taken of your customer’s landscape (example: an asphalt driveway) or use images provided with the software to create “before & after” images.
Modify your design by adding full circle insets, changing colors & patterns, adding borders, inserting cut-outs for pools & more — on screen, right in front of your customer’s eyes.
Choose from over 50 patterns in our DesignScaping Library and all of the Cambridge colors.
Rotate any pattern and change the axis.
Print out your designs for your customer to keep.

Calculate Your Job Requirement In Seconds
Planning gets even easier because Cambridge DesignScape Visualizer™ includes our enhanced Project Planner Calculation Software. This feature allows you to compute
the number of pavers required to bring any Cambridge Pavingstones project to reality. It’s all very user-friendly and comes complete with instructions.

Distributors Can Benefit Too!
Have customers bring in a digital image. Then import the “before” image and, with Cambridge DesignScape Visualizer™, show your customer all of the possibilities using Cambridge Pavingstones with ArmorTec or crafted with EuroTec. You can work out project details right in your showroom including calculating the pavingstone material requirements. Our new software can help you bring customer service to a
new level. Cambridge Distributors should contact their Cambridge Sales Specialist.

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ATTENTION CONTRACTORS!


How To Get Your Free Cambridge Software CD — a $300.00 bonus value!
As part of our “partnering with contractors” philosophy, Cambridge DesignScape Visualizer™ is available to professional pavingstone installers at no charge and without obligation at upcoming Cambridge Contractor Clinics and during the dinner session after Cambridge-sponsored ICPI Certification Courses. In addition to providing you with a free software CD, a Cambridge Sales Specialist will provide a software demonstration and complete training.

Visit the Events Calendar on the News & Events page of the Cambridge Web site (www.cambridgepavers.com) and also look for flyers announcing specific clinic dates at Authorized Cambridge Distributor locations.

Keeping
In Touch

By Charles H. Gamarekian
Chairman/CEO Cambridge Pavers Inc.

As the 2005 season draws to a close, a brief window of opportunity exists for planning and also reflection. It’s time to take a hard look at what needs to be done to maintain and enhance our competitive edge while providing real value for our customers. Here at Cambridge Center, putting a positive spin on Cambridge Products in the marketplace is a task that requires my constant attention and that of our Marketing Group. We strive to position our products by reminding our customers of their outstanding attributes, quality and value when compared to other brands.

As you know, Cambridge Pavingstones have the “ArmorTec Advantage” — a message of added value that has continued to boost our brand awareness over the last decade. I am reminded that complacency can erode our branding program. With this in mind, I urge our Authorized Cambridge Distributors and their contractor customers to continue to advocate the Cambridge ArmorTec message.

Here’s why this is now more important than ever:
As the competitive arena thickens, we find a marketplace comprised of an increased number of pavingstone brands — all with differing messages defining
so-called quality features and varying levels of pricing. Do customers automatically equate higher pricing with better (or best) quality? Perhaps.
After a decade of penetration into the hardscaping market, I can safely say that Cambridge Pavingstones with ArmorTec are largely recognized as pavers of the highest quality. But it occurred to me that a more relevant message might
very well be:

When you choose Cambridge Pavingstones with ArmorTec, you get a
“premium” paver without paying a “premium” price.

Generally speaking, manufacturing a product of the highest quality requires greater expense not too mention that most companies are experiencing increases in labor, fuel, energy and insurance costs. And Cambridge Pavingstones with ArmorTec are no exception. In addition, more capital investment in equipment is necessary as is a higher caliber of operators to make pavers of ArmorTec quality. Our overall material and fixed operational costs are also greater and production rates are slower. In spite of this, Cambridge Pavingstones with ArmorTec remain extremely competitive when compared to all other brands — even those alleged as being a premium grade.

Considering that Cambridge Pavingstones with ArmorTec will look like new forever, Cambridge offers the best quality and value available today. This “Quality/Price/Value” message can also be effectively applied to other Cambridge branded products as well. For example, Cambridge Pavingstones crafted with EuroTec are popular because their dense mix design and select pigments give customers the desired look of natural stone. Over the last few years, we have made significant capital investments in technology and equipment to assure that Cambridge maintains a secure position as a leading-edge producer of distressed pavers.

As a result of our sophisticated manufacturing techniques, each paver possesses its own distinctive, distressed characteristics without compromising its strength and durability. Again I propose that our distressed pavers from The Cambridge Renaissance Collection evoke a similar message of “premium” quality without a “premium” price.

So as we plan for the upcoming season, let’s keep in mind how we can leverage this message of “real”—not “perceived” value in our sales encounters with prospective customers who are considering an interlocking concrete pavement system.(top)

Cambridge Campus
Outreach & Education
PERMEABLE PAVEMENT SEMINAR

Discover Why Permeable Pavements Offer Clear-Cut Investment Value!”
PERMEABLE SYSTEM
The system requires a 12-in. – 24-in. deep sub-base of stones (depth requirements vary according to the size and type of application), a 4-in. deep base of 1/4 in. – 1 1/2-in. clean gravel, and a 2-in. bedding of 1/8 in. – 1/2 in. grits.
“A Best Management Practice (BMP)”
To assure efficient water runoff, the developer chose a permeable pavement using Cambridge Cobble III from the Excalibur Collection on all entrance roads and driveways in this waterfront townhouse community. After four years, the system is performing well.

At Cambridge, we recognize that the permeable pavement system is becoming a hot topic in the segmental paving market. To get a handle on the latest results of this alternative pavement, I attended the Permeable Paving Seminar at the new School for Advanced Segmental Paving in Franksville, Wisconsin in September. I am pleased to provide a very positive report — filled with somewhat surprising advantages and statistics.

Chuck Taylor from Advanced Pavement Technology, a specialist in permeable systems, explained the benefits of using this type of system for stormwater management to a full classroom mixed with manufacturers, contractors and others interested in the latest information on permeable pavements.

Mr. Taylor reaffirmed that although urban development is often a sign of progress, it also contributes pollution to our environment through excessive stormwater runoff. When stormwater or melting snow runs over impervious surfaces, it becomes a form of non-point source pollution with the potential to damage local water quality and harm aquatic life in streams that flow through urban areas. Because of this potential environmental threat, developers frequently find that under the Clean Water Act, their sites are exposed to the latest federal regulations. Obviously, they must comply with the regulatory requirements for stormwater management. Until recently, compliance usually meant dedicating precious and valuable real estate for a retention pond.
A Simple Solution For A Complex Problem
Open-minded owners and developers are turning to permeable pavements to support stormwater management and thereby eliminate the need for space-wasting retention ponds. The system allows for natural stormwater drainage and groundwater recharge, making it ecologically and economically sound. The permeable components allow water to flow through and retaining water to runoff directly through a series of natural filtration systems before it enters nearby streams or rivers (see diagram). An acceptable structural Best Management Practice (BMP), this method meets the federal stormwater management requirements. By using it to comply with these regulations, owners and developers can also earn LEED (Leadership in Energy in Environmental Design) credits from the United States Green Building Council.

With a permeable pavement, owners and developers opt for a superior interlocking pavement surface while making more efficient use of real estate otherwise slated for retention ponds. Properly installed permeable pavements outperform other systems in harsh climates with freeze/thaw cycles. In addition, these systems and components can withstand vehicular traffic. Combining all of these factors, projects consistently show outstanding results on a 30-year lifecycle cost analysis. Add in its unique curb appeal along with convenient access for maintenance and you will discover why permeable pavements also offer clear-cut investment value and solid business benefits.

How Much Stormwater Can These Systems Absorb?
The co-efficient of run-off for permeable pavements at dead flat has been proven to be .15 where asphalt is .98. A minimum 1% grade is recommended so that the c value becomes .25. The design value should be at .40. A 100% breakdown of first-flush pollutants in the bacteria system takes 5 years to complete. At this point, the system will continue to absorb a 2.5” storm event. The void ratio in the sub-base aggregate is 40% and there is still another 9” of system left to store run-off from rainstorms.
Cambridge Cobble III: A Permeable Pavement Solution
This 8-sided shape is typically used in conjunction with Cambridge 4 x 4 to form a pattern. When used over a filtration system, voids left by omitting the 4 x 4 paver in the laying pattern are filled with 3/8 in. coarse gravel allowing water to filter through the openings and joints. Aligning the 4-in. sides together or using a running bond pattern creates smaller 1 5/8 in. openings. Contrary to common belief, the perviousness and amount of infiltration are dependent on the infiltration rates of the joint filling material, bedding sand and base material not the percentage of open surface area.

Economical Benefits:
• Enhanced land planning through the potential elimination of required retention/detention ponds
• Significant savings by reducing or eliminating conventional storm sewers and catch basins
• Reduced maintenance costs for pavement repair, sealing and replacement
• Minimized stormwater hook-up fees
• Decreased liability to owners through the elimination of open wet areas
Environmental Benefits:
• Superior control of short-duration stormwater runoff (to near 100%)
• Reduced downstream flows and minimized potential for bank erosion
• Critical improvement of water quality using natural filtration methodology
• Valuable cooling effect during first runoff capture
• Flexible capacity for detaining water under road or parking surface

Contact a Cambridge Sales Specialist for more information on permeable pavement solutions and the GreenSpec installation process. (top)

Counter Intelligence
For Our Distributor Network

Cambridge Distributor Joins Forces With Two Contractors For A Display That

Each year in Gilbert, Pennsylvania, over 150,000 people head off for the 7-day West End Fair held in late August through early September, and 2005 was no different. A regular exhibitor at the popular fair, one of our Authorized Cambridge Distributors seized the opportunity to reach the throngs of visitors this year by teaming up with two of their contractor-customers to create a show-stopping, 40 x 40 outdoor walk-through patio display. The display which took 70 hours to complete, showed off the new Cambridge MaytRx double-sided, multi-face wall with matching Cambridge Pavingstones and other design attractions such as a running water feature. Their efforts garnered them a First Prize for Beautification in their market category. Nice going!
Material Supplied by:
Frantz Landscaping Products
Authorized Cambridge Distributor
Brodheadsville, PA
Built by:
C & B Lawn Care and
Stonerow Masonry
Kunkletown, PA
Cambridge Pavingstones™:
6 x 6, 6 x 9 and Circle Design Kits
in Toffee/Onyx
from The Renaissance Collection
Cambridge Wall System:
Cambridge MaytRx® with
Renaissance face in Toffee/Onyx

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Surfacing News

By Charlie Tesauro, Cambridge Sales Specialist

Check Out These Newly Built Cambridge MaytRx™ Engineered Walls!

This tiered, engineered wall (above left) uses Cambridge MaytRx with Renaissance Face in Toffee/Onyx at the entrance to a commercial site. A project in progress, Cambridge MaytRx with Split Face in Sahara/Chestnut design is seen on the wall and stairs of this residential project (above right). One of the best features about Cambridge MaytRx is that the colors coordinate with shades found on Cambridge Pavingstones to complete a visually seamless landscape design. (top)